It's in the second half that the film falls into the regular path like other films.
The comedy doesn't jut out like usual and there are just two comedians MS Narayana and Dharmavarapu Subrahmanyan in the film. Post interval the film becomes somewhat slow on the emotional front with the grandmother-grandfather angle and the growing distance between the protagonists. Sukumar doesn't leave a dull moment in the first half. The scenes and dialogues are pretty relatable to the urban youth. The transformation of Mahalakshmi from a village belle to a city girl is interesting. The scenes are well picturised and the look is pretty hip. But are they in love or is it mere infatuation? The first half is breezy and pacy. There are other twists in the form of both finding lovers and even getting engaged to them. A misunderstanding occurs on account of ego hassles whereby the two separate and meet after three years when their grandmother is ill. Both of them feel the attraction towards each other. Balu helps Mahalakshmi and she beats Balu and stands first. Then circumstances make her take to books. Not interested in studies, she tries to attract Balu's attention as he is her bava. She is brought from the village by Balu's father to study. His cousin Mahalakshmi (Tamannaah) walks into his orderly life. His life follows a fixed schedule where he teaches six young students who live with him. Balu is a wizard in maths and is a very studious guy who always excels at studies. Impressed with his aptitude, they invite him back into the pub (he was spurned off before) and he narrates his story. The film begins in a pub where Balu Mahendra (Naga Chaitanya) walks in dressed in a bridegroom's attire and rattles off numbers and interest rates calculated by him based on figures of two people who are arguing over it. This cute and cool love story revolving around ego has good and energetic performances from the lead pair Naga Chaitanya and Tamannaah. 100 % Love is a thoroughly enjoyable movie although it follows a somewhat predictable route in the second half. Sukumar, a 'specialist' in love stories (Arya and Arya 2,) comes up with a youthful, urbane love story. However, unless there's something novel about them the viewable quotient comes down by a few notches. Love stories are umpteen on celluloid and yet they invite a lot of audience.
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